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Privacy Policy

Website: www.smartland.com.au
Business Name: Smartland Pty Ltd
ABN: 11 613 770 862
Contact Email: operations@smartland.com.au

1. Introduction

Smartland Pty Ltd (“Smartland”, “we”, “us”, or “our”) is committed to protecting your privacy and handling your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you:

  • Visit www.smartland.com.au
  • Submit an enquiry
  • Engage with our advertisements (including Meta/Facebook and Instagram ads)
  • Use our services

By using our website, you agree to the terms of this Privacy Policy.

2. What Personal Information We Collect

We may collect personal information including:

  • Full name
  • Email address
  • Phone number
  • Residential or business address
  • Company name
  • Payment details (where applicable)
  • IP address
  • Device information
  • Browser type
  • Website interaction data
  • Enquiry and communication details

We only collect personal information that is reasonably necessary for our business activities.

3. How We Collect Personal Information

We collect personal information through:

  • Website contact forms
  • Online enquiry or booking forms
  • Meta (Facebook/Instagram) Lead Forms
  • Email or phone communications
  • Newsletter or marketing subscriptions
  • Cookies and tracking technologies
  • Online purchases or service registrations

We may also receive information from third-party platforms where you have consented to such sharing.

4. Cookies, Pixels & Tracking Technologies

Our website uses cookies and similar technologies to:

  • Improve website functionality
  • Analyse website traffic
  • Measure advertising performance
  • Deliver relevant advertisements
  • Create custom and lookalike audiences

This includes the use of the Meta Pixel, which may collect:

  • IP address
  • Device identifiers
  • Pages viewed
  • Actions taken on our website
  • Ad engagement data

This information may be shared with Meta Platforms, Inc. for advertising and analytics purposes in accordance with Meta’s Data Policy.

You can manage cookies through your browser settings. You may also adjust your advertising preferences within your Facebook or Instagram account.

5. How We Use Your Personal Information

We use personal information to:

  • Respond to enquiries
  • Provide our products and services
  • Process payments
  • Deliver customer support
  • Send marketing communications (with consent)
  • Improve website performance
  • Run and optimise advertising campaigns
  • Comply with legal obligations

We do not sell your personal information.

6. Disclosure of Personal Information

We may disclose personal information to:

  • Service providers and contractors
  • Marketing and advertising platforms (including Meta)
  • CRM and email marketing providers
  • Payment processors
  • IT and hosting providers
  • Professional advisers
  • Government authorities where required by law

Some third-party providers may process data outside Australia. We take reasonable steps to ensure that overseas recipients handle personal information in accordance with Australian privacy laws.

7. Meta Advertising & Custom Audiences

We use Meta advertising tools including:

  • Meta Pixel
  • Conversion tracking
  • Custom Audiences
  • Lookalike Audiences

These tools allow us to show ads to users who have visited our website or interacted with our content.

Meta may collect or receive information from our website and use that information to provide measurement services and targeted advertising.

You can manage how Meta uses your data for advertising through your Facebook or Instagram ad settings.

For more information, refer to Meta’s Data Policy: https://www.facebook.com/privacy/policy/

8. Direct Marketing

We may send marketing communications where:

  • You have opted in;
  • or It is otherwise permitted under Australian law

You may unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us directly.

9. Data Security

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification, or disclosure.

Security measures may include:

  • SSL encryption
  • Secure hosting environments
  • Password-protected systems
  • Restricted access to personal information
  • Secure third-party service providers

10. Data Retention

We retain personal information only for as long as necessary to:

  • Fulfil the purposes outlined in this policy; or
  • Comply with legal obligations

When no longer required, we securely destroy or de-identify personal information.

11. Access and Correction

You may request access to the personal information we hold about you and request corrections if the information is inaccurate, incomplete, or outdated.

To make a request, contact us using the details below.

12. Complaints

If you believe we have breached the Australian Privacy Principles, you may contact us.

We will investigate your complaint and respond within a reasonable timeframe.

If you are not satisfied with our response, you may contact:

Office of the Australian Information Commissioner (OAIC) Website: www.oaic.gov.au

13. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be published on this page with a revised effective date.

14. Contact Us

Smartland Pty Ltd
Email: operations@smartland.com.au
Website: www.smartland.com.au

For questions about this Privacy Policy or our handling of personal information, please contact us using the details above.

Inquire Today